“By applying in-depth, independent media analysis, CMOs can see precisely how and where they spent their money, and how efficient that spend proved to be.

Source: https://themediaonline.co.za/2023/01/media-assurance-data-based-map-of-how-your-budget-works-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=media-assurance-data-based-map-of-how-your-budget-works-for-you

“Even CMOs that have more of a female-skewed portfolio have said we really need the reach, the power, the impact, the ratings of sports,” he added.

Source: https://www.nexttv.com/news/upfront-preview-economy-streaming-measurement-make-this-years-market-unique

Soon realising the gravity of the situation, Whitworth became the media face of its PR drive while he promptly stood down senior CMOs in the business.

Source: https://www.bandt.com.au/poll-finds-49-of-americans-say-dylan-mulvaney-more-relevant-after-bud-light-nightmare/