And this is why we more and more frequently engage with CIOs and CFOs, as opposed to what perhaps was happening years ago.

Source: https://seekingalpha.com/article/4586673-docebo-inc-dcbo-q4-2022-earnings-call-transcript?source=feed_all_articles

As you can appreciate, interest in accounts receivable automation is top of mind for CFOs globally, as working capital management and cash collections are under intense scrutiny.

Source: https://seekingalpha.com/article/4646953-blackline-inc-bl-q3-2023-earnings-call-transcript?source=feed_all_articles

Call them what you will, CFOs are a critical part of a startup’s evolution.

Source: https://techcrunch.com/2023/03/17/cfo-software-stack-fintech/

CFOs act as key representatives of the company’s financial performance and strategy to stakeholders, including investors, analysts, and regulatory bodies.

Source: https://www.chartattack.com/outsourced-cfo-and-why-would-i-need-one/

CFOs require real-time visibility into spending patterns, cash flow, and financial performance.

Source: https://www.dailyexcelsior.com/the-future-of-spend-management-emerging-technologies-and-trends-for-cfos/

Especially as CFOs now play a larger role in overarching company operations, of automation users note that the technology helps them make critical decisions faster.

Source: https://www.forbes.com/sites/forbesfinancecouncil/2023/10/27/the-modern-cfo-and-the-role-of-automation/

For example, CFOs may consider reevaluating current vendor relationships to assess critical business needs and expenses.

Source: https://www.forbes.com/sites/forbesfinancecouncil/2023/03/03/the-financial-balancing-act-of-2023-prioritizing-sustainable-growth/

So how can CFOs raise their M&A game?

Source: https://fortune.com/2023/02/24/the-new-cfo-mergers-acquisitions/