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Adidas AG has decided to begin selling its pile of Yeezy inventory left over from its defunct partnership with rapper and designer Kanye West, who now goes by the name Ye.
Another is fellow trainer retailer OFFseason, which will sell brands such as, Yeezy and Nike.
Source: https://www.nottinghampost.com/news/new-shop-bosses-who-dont-8863730
A pair of Yeezy 350 "Zebra" shoes is now selling for between $340 and $360, compared to around $260 four months ago.
Source: https://rivieraradio.mc/news/french-and-riviera-news-thursday-9th-march-2023
Gap is seeking over $2million from Kanye West in order to cover costs they may incur in a lawsuit accusing them of modifying a leased Yeezy storefront without permission.
However, in the aftermath, the brand was left with countless pairs of unused Yeezy products.
In a statement to The Times, Adidas said it “has no tolerance for hate speech and offensive behavior, which is why the company terminated the Adidas Yeezy partnership.”
Source: https://www.nytimes.com/2023/10/27/business/kanye-west-adidas-yeezy.html
In its latest results, Adidas said sales in North America had fallen by 20% as the region was particularly affected by the ending of the Yeezy business.
Source: https://www.bbc.co.uk/news/business-65492142?at_medium=RSS&at_campaign=KARANGA
It uses Laura Beham of the Zurich-based design collective Proto-types, which used upcycled outfits from Yeezy in their Spring 2024 collection.
Last November, Adidas stated they plan to sell Yeezy designs without the Yeezy name on them.
Source: https://newstalk1290.com/adidas-kanye-west-yeezy-billion-loss/
Last November, Adidas stated they plan to sell Yeezy designs without the Yeezy name on them.
Source: https://newstalk1290.com/adidas-kanye-west-yeezy-billion-loss/
Musician 'ties the knot with Yeezy.
Previously market experts have suggested the Yeezy collaboration could have been making Adidas between 1.5 billion euros and 2 billion euros a year, generating around 40 percent of the company’s annual profits due to the line’s favorable pricing.
Q: What other fashion items are part of Kanye’s Yeezy collection?
She has been a part of the brand Yeezy for ‘several years.’
The Adidas chief executive said the Yeezy sales are “of course also helping both our cash flow and general financial strength”.
The German sports company will offer a range of Yeezy footwear in phases throughout the month of August, this time including digital platforms of some wholesale partners.
The group cut ties with Yeezy designer Ye, the rapper previously known as Kanye West, over his antisemitic comments.
The loss of Yeezy revenue came as Adidas’s performance was declining, partly from the pandemic but also because it had overestimated the demand for other sneakers and the promise of other collaborations.
Source: https://www.nytimes.com/2023/10/27/business/kanye-west-adidas-yeezy.html
The success of Kanye’s shirts has spilled over into his Yeezy sneaker line, creating a fashion empire that continues to flourish.
They went on to state that adidas’ warning had a tremendous effect on their decision, especially when it came to uncertainty over their remaining Yeezy stock that it could still write off and not refit for sale.
Source: https://hiphopwired.com/1362068/adidas-debt-rating-slashed-sp/