As it has turned out to be, the newspaper press has not by any measurable yardstick been a mass medium, but rather, it has served for most of its history as an instrumentalized predominantly urban based, elite to-elite medium.

Source: https://www.thenews-chronicle.com/media-and-divisive-struggles-for-hegemonic-supremacy/

But the Publicity Secretary of the PDP in the state, Bemgba Iortyom, said the presidential election should not be used as yardstick for the governorship poll.

Source: https://punchng.com/gov-election-presidential-poll-results-put-pressure-on-ikpeazu-sanwo-olu-makinde-okowa-el-rufai-others/

I go further and contend that what Mahatma Gandhi led in colonial India was a nonviolent rebellion and, by the same yardstick, Dr. Martin Luther King powered ahead for a second American emancipation of nonwhite Americans.

Source: https://www.kaieteurnewsonline.com/2023/08/04/hard-truths-by-ghk-lall-niger-what-happens-when-spirits-are-agitated/

You need to start building a yardstick like “Okay, but if this QA says it's too easy, but also he plays the game blindfolded in his sleep, I need to scale that appropriately.”

Source: https://gamerant.com/interview-homeworld-3-developer-talks-war-games-roguelike-mode/