Buyers don't have to pay anything for the tracker itself, but they need to maintain a Whoop membership in order to keep and continue using the device.

Source: https://screenrant.com/whoop-membership-pricing-benefits-explained/

It’s not just a case of paying a single price and living happily ever after with your Whoop or Oura Ring, as both have a subscription cost you need to pay to continue to see and benefit from your data.

Source: https://www.digitaltrends.com/mobile/whoop-4-vs-oura-ring/

Messaging such as “no side effects” or “a-non pharmaceutical way to jumpstart your health,” could work well, said Jason Harris, co-founder and CEO of Mekanism, which has worked with health and wellness brands such as Whoop and Peloton.

Source: https://adage.com/article/marketing-news-strategy/how-ozempic-will-change-health-and-wellness-marketing/2494946

Use the Whoop for more than a month, and you get an in-depth report on your stats, which is very informative — data-hounds will love the chance to save it as a PDF and print it out.

Source: https://www.digitaltrends.com/mobile/whoop-4-vs-oura-ring/

While all this does sound confusing, and the learning curve is quite steep at first, the Whoop 4.0 is doing basically the same thing as the Rings system on an Apple Watch.

Source: https://www.digitaltrends.com/mobile/whoop-4-review/

Whoop Coach doesn't have a search bar, though it offers a unique chat organization feature: multiple threads.

Source: https://www.cnet.com/health/fitness/whoops-new-ai-fitness-coach-created-a-workout-just-for-me/