Aerial footage posted by The Weather Channel showed a heavily damaged area of Little Rock spanning several blocks with numerous homes missing roofs and walls, some of them collapsed, and overturned vehicles littering streets.

Source: https://cyprus-mail.com/2023/04/01/tornado-pummels-central-arkansas-killing-at-least-2-injuring-dozens/

In November 2022, Hulu added to its Live TV lineup, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, The Weather Channel, Comedy.

Source: https://techcrunch.com/2023/05/04/hulu-live-tv-adds-channels-pbs-and-magnolia-network/

I think it is the Weather Channel hype syndrome.

Source: https://www.bangordailynews.com/2023/12/30/opinion/letters/letter-plenty-of-warning-maine-storm/

“It looks like early Saturday morning into Saturday evening should be the peak in New England,” Weather Channel senior meteorologist Chris Dolce said.

Source: https://www.independent.co.uk/climate-change/news/hurricane-lee-path-tracker-updates-today-b2411182.html

The Weather Channel is also calling for morning snow showers on Wednesday, December 27.

Source: https://wibx950.com/slightly-optimistic-white-christmas-forecast-for-central-new-york/

The Weather Channel is reporting sub-freezing temperatures will hit the Western Magic Valley on Thursday morning between 4 and 10AM.

Source: https://newsradio1310.com/ixp/96/p/snow-forecast-before-halloween/

TV, Science Channel, Sony Movies, Sundance TV, TLC, Travel Channel, Vice, WEtv and Weather Channel.

Source: https://techcrunch.com/2023/05/24/comcast-now-tv-streaming-service-with-peacock-included/