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Despite facing tough competition from other brands such as JBL and Apple, JLab continues to hold its own by offering value-priced options with impressive features such as noise isolation and wireless connectivity.
The firm also designs contracts to manufacture and sell fashionable and value-priced merchandise under the brand names of The Children’s Place, Baby Place, and Gymboree.
The value-priced beauty brand’s marketing is best known for such things as its early moves into TikTokmore recently BeReal.
Source: https://adage.com/article/special-report-super-bowl/behind-elfs-surprising-super-bowl-tv-buy/2470296