Although Andy became unlikable in season 9 of he was once one of the more likable characters.

Source: https://screenrant.com/office-cast-character-guide/

Based on the unbranding theory, it would make people see Gucci as a lesser brand that despicable or “cheap” and “unlikable” characters would own.

Source: https://www.monstersandcritics.com/tv/reality-tv/jersey-shores-snooki-sheds-light-on-gucci-and-louis-vuitton-bag-rumors-during-reunion/

For example, if women are assertive or forthright, they're often deemed aggressive, and too unlikable to be good leaders.

Source: https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/15/how-to-support-women-in-leadership-and-drive-innovation-and-growth/

It’s a strange dynamic and here’s the problem: Shaw is painted as the unlikable villain of the episode.

Source: https://www.nytimes.com/2023/02/16/arts/television/star-trek-picard-season-3-episode-1-recap-next-generation.html

Karin was unlikable right from the start, from her weak characterization to her mean-spirited tsundere personality to her ill-advised romantic pursuits of Sasuke, plus her mutual antagonism toward Suigetsu.

Source: https://www.cbr.com/naruto-badly-written-characters-ranked/

More important is Park’s allegiance to Ben’s unlikable qualities, and to Tomine’s avoidance of life-affirming self-improvement narratives.

Source: https://www.pastemagazine.com/movies/shortcomings-review-sundance/

Over the years, anime has introduced fans to some pretty unlikable characters, many of which receive an endless amount of hate from the fandom.

Source: https://www.cbr.com/popular-unlikable-anime-characters/

She certainly needed to be challenged, but I think the film's one mistake is that they are so grating and unlikable that you almost root for Andy to go to the 'dark side.'

Source: https://www.buzzfeed.com/alliehayes/worst-part-of-an-otherwise-perfect-movie-reddit

Temperamental, arrogant, and overly confident (although, to be fair, he is good at his field) are three traits that describe Ricky and can make him come off as an unlikable character.

Source: https://collider.com/creed-characters-ranked-by-likability/

You're telling me those distinct personalities couldn't be used in a story, but an unlikable dipshit slaver and an insufferable self-insert of Waititi could be?

Source: https://comicbookmovie.com/captain-marvel/the-marvels/the-marvels-hints-that-carol-danvers-and-spoiler-might-be-more-than-just-close-friends-a207711