But many insurers sold unit-linked whole-of-life policies with very cheap initial premiums which then soared by up to ten times in price, according to law firm WLI Claims.

Source: https://www.dailymail.co.uk/money/lifeinsurance/article-12776115/Whole-life-insurance-customers-line-compensation-premium-hikes-1-000.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

So if you adjust for those one-offs, the growth is negative minus 8%, which is kind of normal in an environment where clearly the appetite for unit-linked or single premium business is going to be reduced compared to a more stable environment.

Source: https://seekingalpha.com/article/4579878-allianz-se-alizf-q4-2022-earnings-call-transcript?source=feed_all_articles