I would say people may see my brand as a sustainable lifestyle, colorful thrifted clothes, and home decor.

Source: https://www.popsugar.com/fashion/bipoc-sustainable-fashion-influencers-roundtable-49148325

Jones said she visited the coworker’s home and found that everything in it had been thrifted, and her passion started there.

Source: https://bcdemocrat.com/2023/03/08/an-eclectic-journey-local-woman-fills-home-with-carefully-collected-goods-art/

The rise of thrifting could imply a nationwide effort to be more frugal, though those who thrift for leisure tend to buy vintage luxury items and pair thrifted outfits with expensive designer footwear.

Source: https://swarthmorephoenix.com/2023/02/02/the-rise-of-gorp-core-and-the-plight-of-humanity-in-the-anthropocene%ef%bf%bc/

When I met Ashley Clayborn, her cottage core aesthetic was complete: thrifted strawberry earrings, a loved leather crossbody and tattoos that highlight her admiration of folklore.

Source: https://arktimes.com/arkansas-blog/2023/04/26/tiktok-scholar-ashley-clayborn-highlights-arkansass-rural-communities