As the USA is a big market and there is a strong presence of sub-continent crowd.

Source: https://sports.ndtv.com/cricket/cricket-in-olympics-a-sporting-business-bonanza-for-the-sport-4485051

A sub-continent is too big for such a conclusion.

Source: https://www.heraldscotland.com/news/23519377.letters-government-needs-start-social-care-policy/?ref=rss

The busy schedule for Netherlands ahead of the quadrennial showpiece assumes importance because their coach Ryan Cook had made an emotional plea to allot them some matches in the sub-continent to get acclimatised to the conditions.

Source: https://indianexpress.com/article/sports/cricket/netherlands-to-arrive-in-india-in-early-september-for-practice-matches-8874524/

The sub-continent is due to host the International Olympic Committee (IOC) Session in Mumbai from October 15 to 17.

Source: https://www.insidethegames.biz/articles/1141048/modi-disses-cwg