As a side-note, the “real footage” viral marketing was so effective at fooling people that the Maryland town of Burkittsville suffered from the association with such gory happenings on its back doorstep.

Source: https://screenrant.com/blair-witch-project-ending-explained/

"I will say too, also, additionally, as a side-note, or perhaps a P.S., that the audio guide at number 16 was phenomenal work, something to really surprise and shock the life back into you whilst walking around this dim 'castle'."

Source: https://www.express.co.uk/news/uk/1750500/Edinburgh-Castle-tourist-attraction-review