For the first year of the partnership, DoorDash will be the exclusive marketplace ad solution partner for DoorDash U.S. restaurants and grocers that buy interactive shoppable ads on Roku.

Source: https://www.benzinga.com/general/entertainment/23/02/30797269/cathie-wood-thinks-connected-tv-stands-to-benefit-most-from-huge-ad-dollar-shift-away-from-

From high-impact native ad formats that focus on ‘reaching the unreachables’ before they move into ad-free environments to immersive and innovative shoppable solutions, I’m intrigued to see what creative advertisers come up with.

Source: https://www.bandt.com.au/samsung-ads-marj-hetherton-on-why-ctv-is-the-most-exciting-area-of-advertising/

It’s billed as a "RomCommerce" that ties a holiday series called “Add to Heart” (aww) to shoppable elements.

Source: https://www.forbes.com/sites/nikkibaird/2023/12/03/how-is-the-holiday-season-going-so-far-black-friday-results-and-more/