As such, businesses should choose visuals which showcase the athletic capabilities and key action moments of female athletes rather than focusing on their appearance, thereby avoiding sexualisation.

Source: https://mumbrella.com.au/how-brands-can-continue-to-score-with-womens-sports-fans-following-the-world-cup-798443

They argue that the “sexualisation and inappropriateness” of drag represent a threat to children.

Source: https://theconversation.com/lily-savage-how-paul-ogrady-helped-embed-drag-in-the-british-mainstream-202910