It’s possible that the HBO Max name will be going away as the combined Warner Bros. Discovery catalog relaunches under a single brand, with a single streaming platform.

Source: https://www.digitaltrends.com/home-theater/hbo-max-price-movies-shows/

So again, relaunches, investing back in advertising and innovation, I think it's a situation where we still haven't recovered the costs, and you're not going to recover all the costs through pricing, right?

Source: https://seekingalpha.com/article/4609789-colgate-palmolive-company-cl-annual-deutsche-bank-global-consumer-conference-transcript?source=feed_all_articles