As an early-stage company, the rate at which a customer churns fluctuates as the company seeks to fulfill product-market fit.

Source: https://techcrunch.com/2023/12/15/startups-must-embrace-sustainable-scaling-strategies/

“As is traditional to Silicon Valley, and certainly to Mark Zuckerberg, we start by finding a great product, finding product-market fit and then worry about the business model later,” Bosworth said.

Source: https://www.theage.com.au/technology/inside-meta-s-plan-to-bring-generative-ai-to-billions-20230929-p5e8mp.html?ref=rss&utm_medium=rss&utm_source=rss_technology

In 2023, we need less… aggressive scaling prior to true product-market fit.

Source: https://www.geekwire.com/2023/how-6-venture-capitalists-are-thinking-about-2023-and-their-advice-to-startups/

“You may have found product-market fit with an audience segment, but how big is that audience?

Source: https://techcrunch.com/2023/05/01/product-market-fit-greylock-david-thacker/