"The Chinese will be the most critical demographic to watch because they've always been the most price-sensitive," said Medway, whose partnership represents hundreds of businesses in the luxury shopping districts.

Source: https://www.ibtimes.co.uk/london-fears-losing-luxury-shoppers-paris-milan-1714116

While the Tab S9 Ultra is great for many things, the gorgeous display, video conferencing prowess, and solid performance are not going to convince price-sensitive buyers to overlook it's premium price.

Source: https://hothardware.com/reviews/samsung-galaxy-tab-s9-ultra-review