Dunning-Kruger becomes a spectacle, a person so unaware of themself that plastering their ignorance online can garner an audience and thus reap profit.

Source: https://dailyfreepress.com/2023/02/17/lacking-self-awareness-is-alarmingly-profitable-cultspiracy/?utm_source=rss&utm_medium=rss&utm_campaign=lacking-self-awareness-is-alarmingly-profitable-cultspiracy

James has lent his sports fame to a wide range of political and social activities, and he has spent years plastering his name and face on everything from shoes to magazines, to political causes.

Source: https://www.breitbart.com/sports/2023/02/07/billionaire-activist-lebron-james-says-fortune-fame-can-make-life-challenging/

They're spending their Sunday night plastering the walls with headshots of Israelis and others who were kidnapped by on October 7, in a bid to keep their fate in the public eye.

Source: https://www.france24.com/en/live-news/20231023-paris-poster-activists-aim-to-keep-hamas-s-hostages-in-public-eye

"With all the plastering and shoring up the basement, it was around six years before it was properly habitable.

Source: https://www.mirror.co.uk/money/terraced-house-bought-5000-worth-31612082