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Generally, consumers are much more alert to promotions and discounts as they look to maximise their spending power, even waiting for a preferred brand to be discounted rather than trading down to a cheaper or own-label alternative.
Source: https://cyprus-mail.com/2023/01/07/what-will-be-drinking-this-year/
Jade said her main focus is developing Little Lies’ own-label range.
Source: https://www.thecourier.co.uk/fp/business-environment/business/4427200/little-lies-perthshire-sales/