Brands that had paused out-of-home spend and are now embracing it again include Away and Ro, Rappaport said.

Source: https://adage.com/article/marketing-news-strategy/dtc-brands-are-increasing-out-home-marketing/2514196

DOOH is expected to reach 38% of total out-of-home ad spend over the next three years.

Source: https://themediaonline.co.za/2023/07/six-key-trends-driving-out-of-home-media-evolution/

Independent digital advertising agency Intentional has been appointed to the digital and out-of-home media account for Sydney fashion brand Venroy following a competitive pitch.

Source: https://www.bandt.com.au/aussie-queen-molly-poppinz-to-host-bts-30-under-30-awards-night/

Nielsen gathers out-of-home estimates from panelists who wear Portable People Meters to help report their viewing.

Source: https://adage.com/article/special-report-super-bowl/nielsen-sports-measurement-concerns-prompted-meeting-disney-amazon/2470661

We're experiencing strong growth in out-of-home sales channels, while volume performance in the grocery channels was weak, especially in food categories.

Source: https://seekingalpha.com/article/4604313-orkla-asa-orkly-q1-2023-earnings-call-transcript?source=feed_all_articles