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And you overwhelm your own market so that even your most loyal customers can’t tell the difference between your key brands and your one-offs.
Source: https://www.theguardian.com/food/2023/aug/19/craft-beer-boom-uk-firms-bust-brexit
But again, let me just make a general comment, we are acutely aware of the one-offs that of course the pain, but as we all know, this is mining, and if you keep on having one-offs, they cannot become excuses.
But again, let me just make a general comment, we are acutely aware of the one-offs that of course the pain, but as we all know, this is mining, and if you keep on having one-offs, they cannot become excuses.
So if you adjust for those one-offs, the growth is negative minus 8%, which is kind of normal in an environment where clearly the appetite for unit-linked or single premium business is going to be reduced compared to a more stable environment.
This had a negative impact of $14 million, which was partially offset by favorable impact due to year-end one-offs of $8 million, resulting in a net negative impact to cost of $6 million.