I think this increases monetization opportunities for Meta due to increased ad volumes from Amazon and the acceleration of Meta’s on-platform shopping capabilities.

Source: https://seekingalpha.com/article/4659962-meta-navigating-the-digital-evolution-and-capitalizing-on-demographic-dividends?source=feed_all_articles

Our advertisers instead rely on on-platform activity — what communities you join, leave, upvotes, downvotes, and other signals — to get an idea of what you might be interested in," the post reads.

Source: https://mashable.com/article/reddit-personalized-ad-opt-out