Ads used to be displayed at the top of various “inboxes”, but they now also display scattered over those inboxes for some users, which makes them much easier to see as actual emails and reduces the feeling of obviousness.

Source: https://houstonianonline.com/ads-in-gmail-are-placed-between-some-users-regular-emails-it-pro-news/

Though the ending is pretty easy to see coming, the obviousness doesn't subtract from the delirious enjoyment the film offers.

Source: https://mashable.com/article/the-blackening-review