Although coldness often has a negative connotation, scientists have recently shown that cold imagery in visual ads can help convey an idea of "newness" in a marketed product.

Source: https://phys.org/news/2023-04-cold-imagery-perception-newness-advertisements.html

Being the most recent entry in the series certainly gives an extra leg up in comparison with its older titles, but newness isn’t its only strength.

Source: https://gamerant.com/nintendo-metroid-games-best-stories/

“But we’re both trying to navigate the newness of our situations.

Source: https://www.sandiegouniontribune.com/sports/aztecs/story/2023-11-10/aztecs-byu-game-story

I know there's been some newness there.

Source: https://seekingalpha.com/article/4604186-european-wax-center-inc-ewcz-q1-2023-earnings-call-transcript?source=feed_all_articles

The 30-year-old actress is remarkably alive with both the nuclear energy of newness and the sturdy force of someone who’s been at it for decades.

Source: https://nypost.com/2023/04/23/prima-facie-review-brilliant-jodie-comer-is-a-must-see/

We bring in a fair amount of exclusive, exciting newness, and we’ve been building into both our mid-tier and low price points, and those things are full margins.

Source: https://seekingalpha.com/article/4652436-williams-sonoma-inc-wsm-q3-2023-earnings-call-transcript?source=feed_all_articles

Welcome to the newness of life.

Source: https://www.ashcroftcachecreekjournal.com/community/spring-has-sprung-so-lets-make-the-most-of-this-fresh-start/