Following rumors of the hire, Musk confirmed via tweet on Friday he has chosen NBCU chairman of its advertising and partnerships group, Linda Yaccarino, as Twitter’s new CEO, replacing himself.

Source: https://techcrunch.com/2023/05/13/this-week-in-apps-google-i-o-2023-recap-android-apps-and-ai-twitters-new-ceo/

In related moves, NBCU announced it will use a new FreeWheel application program interface that allows real-time multi-currency optimization and in-flight pacing of streaming campaigns with data from iSpot, VideoAmp and others.

Source: https://adage.com/article/data-driven-marketing/nbcu-adds-nielsen-rival-videoamp-currency-expands-ispot-role/2470176

NBCU has offered eligible Comcast Cable and Cox customers the opportunity to access Peacock Premium, which will come without ads, for no additional cost.

Source: https://collider.com/peacock-free-tier-ending/

Reba McEntire performing at the NBCU upfront.

Source: https://adage.com/article/special-report-tv-upfront/tv-upfronts-day-1-lack-tv-stars-nbcu-fox-make-lackluster-presentations/2494806

The NBCU rep said the plan was always to phase out the Peacock no-extra-charge offer for Comcast subs, and that as part of Peacock’s long-term strategy the company’s focus is shifting to paid subscriber growth.

Source: https://variety.com/2023/digital/news/comcast-xfinity-subs-losing-peacock-free-access-1235520530/

“We currently enable brands like GM, Verizon, and P&G and platforms like Disney, Comcast, NBCU, Roku, Tegna and Tubi to deliver better TV advertising experiences that consumers love.

Source: https://www.nexttv.com/news/nielsen-rivals-comscore-ispot-videoamp-get-conditional-certification-as-ad-currency-by-joint-industry-committee