As sustainability became a business imperative, her brand became more desirable.

Source: https://time.com/6302562/stella-mccartney-sustainability-interview-lvmh/

Bigger towns are more likely to still have multiple banks and would be a more desirable place to shop despite the distance.

Source: https://www.bracknellnews.co.uk/news/23620939.call-local-banking-hubs-small-towns-major-branches-cut/?ref=rss

“It is held that the proposal improves the usefulness of the property and therefore more desirable to prospective tenants,” planning documents state.

Source: https://www.echo-news.co.uk/news/23263364.restaurant-plan-billericay-high-street-barclays-bank/?ref=rss

Its proximity to London and distinctive countryside has made the county that much more desirable when scouting for that perfect shot.

Source: https://www.readingchronicle.co.uk/news/23974956.list-films-tv-shows-set-berkshire/?ref=rss

I wonder if having grown up around certain cars makes them more desirable later in life.

Source: https://jalopnik.com/at-44-000-is-this-2013-chevy-camaro-zl1-a-deal-1850336482

Living in certain places is a much more desirable prospect for potential buyers, but which UK destinations are currently on the rise?

Source: https://www.bournemouthecho.co.uk/news/23286127.dream-home-destinations-bournemouth-among-top-10-uk/?ref=rss

Mega Scizor is a dual Bug and with notable battle abilities, making its Shiny variant even more desirable.

Source: https://gamerant.com/pokemon-go-get-shiny-mega-scizor/

That is, buyers see them as more rare and therefore more desirable.

Source: https://247wallst.com/special-report/2023/12/24/10-car-colors-with-the-best-resale-value/

What can we do to make it more desirable for pedestrians and bicyclists?

Source: https://milwaukeecourieronline.com/index.php/2023/10/07/what-you-need-to-know-about-the-north-sherman-boulevard-project/