“All of the banks I’ve worked in have had mission-based objectives that impact the community,” he said.

Source: https://bankerandtradesman.com/florence-bank-names-new-ceo/

For a mission-based company, that comes by simply doing what your company does best.

Source: https://www.forbes.com/sites/forbesbusinesscouncil/2023/01/04/how-a-downturn-can-be-a-great-time-to-start-a-business-seven-lessons-from-a-lifelong-entrepreneur/