Miller Lite tastes great and is less filling.

Source: https://adage.com/article/special-report-super-bowl/chatgpt-writes-super-bowl-2023-commercials-how-ai-would-script-ads/2464286

My goal is to take the special sauce we’ve mastered on Miller Lite, along with the broader learnings I’ve gathered in my career so far, and amplify all of it to take our collective Molson Coors brands to the next level.

Source: https://adage.com/article/marketing-news-strategy/how-molson-coors-cmo-sofia-colucci-will-approach-job/2477006

U.S. brand volumes were up by 8.7%, with Coors Light, Miller Lite and Coors Banquet each up by double digits.

Source: https://adage.com/article/marketing-news-strategy/molson-coors-boosting-marketing-spend-100-million-bud-light-struggles/2508186