And finally, because the deal meshes with a zeitgeist where sentimentality for the past matters more than ever to consumers.

Source: https://www.forbes.com/sites/kevinomarah/2023/09/14/smuckers--twinkies--brand-driven-growth-in-a-tiktok-supply-chain-world/

It makes sense considering how seamlessly that genre meshes with limited or long-form storytelling.

Source: https://www.digitaltrends.com/home-theater/max-streaming-service-4k-price/

The CFO overheard the conversation about data meshes and now wants to know why the chief data officer prefers to invest in a data fabric instead of a data mesh.

Source: https://www.infoworld.com/article/3695536/how-to-explain-data-meshes-fabrics-and-clouds.html