Apparently Little Mix have always been doing matinees.

Source: https://www.nytimes.com/2023/04/22/arts/music/jessie-ware-that-feels-good.html

Performances will take place Friday and Saturday nights at 7:30pm, Saturday and Sunday matinees at 2pm, and Sunday evenings at 6pm.

Source: https://sonomasun.com/2023/11/25/good-tidings-great-music/

Three matinees will be designated for students and two evening showtimes will open to the public on a first-come, first-served basis.

Source: https://chicagodefender.com/one-poem-one-chicago-invites-city-to-celebrate-gwendolyn-brooks/

Times: Monday to Saturday evenings at 7.30pm; Wednesday and Saturday matinees at 2.30pm.

Source: https://southwarknews.co.uk/lifestyle/theatre/glory-ride-to-fight-fascism/