But because of industry consolidation and other factors, the bottom dropped out of mass-market books.

Source: https://www.nytimes.com/2023/11/27/books/review/among-friends-buz-janet-teacher.html

Given MG’s positioning more as a more mass-market brand, the production Cyberster is likely to undercut upcoming electric sports cars like the Lotus Type 135, due in 2026, as well as the next Tesla Roadster.

Source: https://www.perthnow.com.au/lifestyle/motoring/electric-mg-sports-car-gunning-for-porsche-with-eye-popping-performance-c-11725425

He also briefly mentioned two new mass-market models under development, saying he hopes to make more than 5 million of those vehicles, but did not elaborate.

Source: https://business.inquirer.net/401327/elon-musk-says-tesla-not-immune-to-tough-economy-that-he-foresees

Maybe not, but they’re picking up more affordable cashmere and other goods from mass-market labels like J.Crew, Banana Republic and Vince.

Source: https://federalnewsnetwork.com/entertainment-news/2023/04/quiet-luxury-no-flash-no-logos-but-big-time-style/

Nio offers electric SUVs priced between $50,000 and $70,000, expanding with new sedan models and a 2025 mass-market brand.

Source: https://investorplace.com/2023/09/the-top-3-ev-stocks-to-buy-heading-into-q4/