A second airline employee then comes over and states 'That's our policy, ma'am.'

Source: https://www.dailymail.co.uk/news/article-11845879/Frontier-Airlines-admits-staff-BONUSES-charging-customers-oversized-luggage.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

He repeatedly and calmly is able to call the dispatcher "ma'am".

Source: https://www.dailymail.co.uk/news/article-11772097/Alex-Murdaughs-crocodile-tears-Body-language-experts-claim-tell-tale-signs-legal-heir-lied.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

He replied, "You have to ask yourself, ma'am, why a vice president or a president would get $40,000 through a Chinese communist corporation.

Source: https://www.rawstory.com/giuliani-lawyer-shifts-blame-to-gateway-pundit-blogger-in-defamation-case/

'It really embodies our belief system, especially the ones I grew up with, like going to church every Sunday, saying "yes ma'am" or "no, sir."

Source: https://www.dailymail.co.uk/tvshowbiz/article-12277091/Matthew-McConaugheys-son-joins-Instagram-Levi-15-makes-social-media-debut-birthday-gift.html?ns_mchannel=rss&ns_campaign=1490&ito=1490