However, the parasocial relationship between the "Loves Comics" influencer and the audience makes it so the audience no longer looks into the influencer's claims.

Source: https://www.cbr.com/comics-twitter-fandom-doesnt-know-comics/

Next time you scroll through your favourite influencer's feed keep this in mind.'

Source: https://www.dailymail.co.uk/tvshowbiz/article-12253739/Amy-Sheppard-reveals-pressures-faced-thin.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

The effectiveness of these collaborations hinges largely on the influencer's follower count and audience engagement levels.

Source: https://www.forbes.com/sites/forbesagencycouncil/2023/07/28/a-case-for-paid-ads-on-influencer-channels/