And, because of in-stadium signage and computer-generated imagery used in TV broadcasts, each of those Ohtani stories unfolds with Ohtani-friendly advertising playing in the background non-stop.

Source: https://www.dailynews.com/2023/12/14/will-huge-ad-money-follow-shohei-ohtani-from-angels-to-dodgers/

As an official partner of MLS, TikTok will be integrated into every MLS game throughout the season through various in-stadium branding.

Source: https://techcrunch.com/2023/03/17/tiktok-and-mls-enter-multi-year-partnership-to-deepen-the-leagues-presence-on-the-app/