Due to the heat conditions, the demand for chilled beverages or ice-creams have shot up phenomenally, people can be seen sporting scarves, gloves and sunglasses, especially while commuting on two-wheelers, to beat the fiery heat.

Source: https://ummid.com/news/2023/april/14.04.2023/ten-maharashtra-districts-sizzle-at-over-40-degrees.html

When the dairy-free brand Oatly launched a range of vegan ice-creams, including chocolate fudge and hazelnut swirl, in October 2019, it hoped to entice consumers with flavours described as “unashamedly indulgent”.

Source: https://www.theguardian.com/food/2023/may/20/has-the-vegan-bubble-burst-sales-stagnate-in-uk-as-brands-withdraw-plant-based-products