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Are the YouTubes and the Netflixes and the Amazons becoming more transparent as they sell more advertising and measurement, as companies like iSpot, Comscore, even Nielsen get better at measuring streaming?
Source: https://www.nexttv.com/news/state-of-the-advanced-ad-world-according-to-group-ms-mike-fisher
In related moves, NBCU announced it will use a new FreeWheel application program interface that allows real-time multi-currency optimization and in-flight pacing of streaming campaigns with data from iSpot, VideoAmp and others.