Describing himself as a "search-engine-optimized Estonian-American musician," umru has helped define the hyperpop movement by collaborating with stars like Charli XCX, A. G. Cook, Rebecca Black, Laura Les (of 100 gecs), and Caroline Polachek.

Source: https://everout.com/seattle/articles/the-best-bang-for-your-buck-events-in-seattle-this-weekend-dec-15-17-2023/c5261/

It comes after hyperpop star and fellow GTM act inauguaral Australian headline tour around the festival earlier today.

Source: https://musicfeeds.com.au/news/the-complete-list-of-groovin-the-moo-2023-sideshows-denzel-curry-bbno-more/

The distance between Les and her hyperpop soul mate, now based in Los Angeles, had become too much.

Source: https://www.chicagotribune.com/entertainment/music/ct-ent-100-gecs-concert-chicago-20230418-itu3uyol4jcbzbmo2osqzymu5e-story.html

Your aesthetic is somewhat redolent of the hyperpop movement with SOPHIE and Charli XCX, but musically, it’s its own entity.

Source: https://musicfeeds.com.au/features/automatic-the-kind-of-music-we-write-is-always-a-little-bit-sinister/