When Pride month rolls around with its inevitable wave of rainbow logos, consumers are hyper-conscious of the difference between brands that stand behind their messaging and those who are just chasing a pink dollar.

Source: https://themediaonline.co.za/2023/06/the-provocateur-the-future-of-queerness-is-fluid-and-brands-need-to-understand-that-if-they-want-to-have-a-seat-at-our-table/