“It has eschewed the bright, overtly pop-color-forward aesthetic associated with most hard-seltzer brands, and feels distinctive,” she said, noting the significance of Lone River opting for traditional 12-ounce cans rather than the slimmer 19-ounce cans.

Source: https://adage.com/article/marketing-news-strategy/lone-river-ranch-water-pioneer-behind-its-rise/2480591

The bar also serves hard-seltzer micheladas and alcohol-free Topo Chico micheladas.

Source: https://www.forbes.com/sites/andywang/2023/05/23/i-love-micheladas-brings-mexican-drinking-and-snacking-culture-to-the-mall/