Hawaii’s local beef is different than most American beef because it’s raised exclusively on grass unlike grain-fed cattle from the mainland.

Source: https://www.civilbeat.org/2023/06/a-struggle-for-control-of-hawaiis-beef-industry-is-playing-out-on-safeway-shelves/

If one gets into local marketing, it is wise to produce a product that rivals grain-fed beef which is not easy to do profitably.

Source: https://www.coastmountainnews.com/opinion/ranch-musings-where-are-cattle-prices-going/