As the reported this August, the University of Chicago’s General Social Survey found in 2021 that three in 10 Generation Z males, aged 18 to 25, reported not having had sex in the prior year.

Source: https://www.queerty.com/are-gen-z-guys-more-prudish-than-other-gays-heres-what-they-had-to-say-20231217?utm_source=rss&utm_medium=rss&utm_campaign=are-gen-z-guys-more-prudish-than-other-gays-heres-what-they-had-to-say

As well, the relevant millennial generation and the emerging Generation Z care deeply about environmental issues and other sustainability initiatives.

Source: https://investorplace.com/2023/04/7-esg-stocks-to-buy-that-analysts-love/

But Mills & Boon is hoping to target Generation Z with a new 'diverse' line of books - featuring 'more relatable' characters.

Source: https://www.dailymail.co.uk/news/article-12866627/Mills-Boon-target-Gen-Z-readers-diverse-line-books-including-queer-version-Pretty-Womandline-goes-here.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Empower notes that Generation Z is entering the workforce at an economically difficult time, pushing retirement down on their list of priorities.

Source: https://www.moneytalksnews.com/slideshows/here-are-the-top-financial-goals-of-every-generation/

Following is a look at four generations — Generation Z, Generation X, millennials and baby boomers — and a breakdown of which age group is buying the most homes today.

Source: https://www.moneytalksnews.com/slideshows/home-buying-by-generation-age-nar/

Generation Z and millennials are more loyal to iGaming than the older generation.

Source: https://thefrisky.com/betb2b-igaming-genz-millennials-strategy/

Millennials, those born between 1981 and 1996, and members of Generation Z, born between 1997 and 2012, are also less than proud of living in the US, according to survey data.

Source: https://www.theguardian.com/books/2023/feb/05/the-aftermath-review-liberal-america-ok-boomer

She also noted that most of the study participants were younger, and there’s mixed literature that Generation Z may have less faith and more suspicion of celebrity endorsements.

Source: https://knowledge.wharton.upenn.edu/article/the-marketing-psychology-behind-celebrity-endorsements/

TD Cowen analysts estimate that Millennials and Generation Z (or “Zoomers”) stand to inherit in collective wealth by the year 2050.

Source: https://investorplace.com/2023/12/prepare-for-the-millennial-and-zoomer-spending-boom-with-meta-stock/

The company began developing a credit card that features perks tailored to Generation Z and plans to offer it in the coming months.

Source: https://www.denverpost.com/2023/03/20/crypto-wants-its-shine-back/

The influx of Generation Z into the labour market is bound to bring about significant changes at the workplace, and these are as yet undefined.

Source: https://timesofmalta.com/articles/view/generation-z-coming-impact-malta-labour-market.1042370

The report cites NBC News polling from 2022, which found that Generation Z favors liberalism over conservatism by a 48-33 margin.

Source: https://www.breitbart.com/politics/2023/07/31/report-high-school-boys-trending-conservative/

To that end, Generation Z uses fintech tools for many of the same reasons everyone does -- they make managing their finances more accessible and convenient.

Source: https://betanews.com/2023/05/16/selling-gen-z-on-fintech/