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And if you add in the gamification elements from the teaser phase (a fun partnership with DraftKings), this is one of the more impressive campaigns of this Super Bowl season.”
Source: https://adage.com/article/special-report-super-bowl/which-brands-really-won-super-bowl-2023/2473891
“From a fan engagement perspective, she's very, very good at connecting through social media, and providing almost a gamification to her engagement,” said Melissa Archpru Akaka, professor of marketing at University of Denver Daniels College of Business.
The concept of realization of income has always been squishy at best and has led to various kinds of corporate gamification to keep gains of one form or another unrealized.
Source: https://abovethelaw.com/2023/12/finance-docket-supreme-court-case-could-torpedo-a-future-wealth-tax/
The GameStop craze brought regulatory scrutiny to the world of short-selling and prompted calls to protect retail investors by restricting risky types of trades and reducing the gamification of trading apps.
Source: https://time.com/6312307/gamestop-meme-stocks-dumb-money/