After World War II, there was an economic boom and a move away from the necessary frugality of wartime.

Source: http://ndsuspectrum.com/teddy-girls/

'Living in "extreme frugality" is likely to hamper an individual’s ability to make some of those really important memories and could even lead to a lifelong habit of forever "putting things off" until later.

Source: https://www.dailymail.co.uk/money/pensions/article-11723481/FIRE-followers-retire-40-years-frugality-8-rules.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Meanwhile, Guardiola’s new defensive formula – seemingly and strangely borrowed from Tony Pulis – is looking less of a guarantee of frugality.

Source: https://www.independent.co.uk/sport/football/man-city-premier-league-title-race-pep-guardiola-b2457787.html

Tiwary also highlights the inherent culture of frugality at Amazon.

Source: https://www.thehindubusinessline.com/specials/corporate-file/the-marathon-man-running-amazon-india/article66766494.ece

Yet, he said nothing about the frugality we so much need, the milking of thin cows that we are seeing.

Source: https://mwnation.com/to-collect-is-not-to-use/