Earlier this week, the NFL took to Instagram with a video of Rihanna sporting the latest Savage X Fenty football hoodie.

Source: https://madamenoire.com/1333026/rihanna-super-bowl-half-time-show-teaser/

He also wore a Fenty Athletics hat to celebrate the singer during her halftime performance.

Source: https://pagesix.com/2023/02/13/aap-rocky-honors-rihanna-with-custom-jacket-at-super-bowl/

Her clothing label Savage X Fenty printed off a $US59 T-shirt, with just one serious message printed in bold black.

Source: https://thenewdaily.com.au/entertainment/2023/02/12/super-bowl-lvii/

In this clip, she’s seen powdering her face with a matte powder from her acclaimed Fenty Beauty line.

Source: https://globalgrind.com/playlist/fenty-super-bowl-rihanna/

Joining her was her best friend Melissa Forde and brother Rorrey Fenty.

Source: https://allhiphop.com/news/rihanna-celebrated-her-35th-birthday-with-friends-and-family/

Just hours before the post, she also hit the 'gram with a steamy promo video flaunting her Valentine's Day lingerie release with her intimates/loungewear brand Savage X Fenty.

Source: https://parade.com/tv/rihanna-super-bowl-lvii-halftime-show-trailer-teaser-video-2023

Now regarded as one of the best makeup and skincare lines on the market, Fenty Beauty is used by 13% of cosmetics and makeup-users in the United States, according to Statista.

Source: https://thesource.com/2023/07/02/bad-gal-bili-rihanna-celebrates-a-billion-streams-despite-no-new-album/?utm_source=rss&utm_medium=rss&utm_campaign=bad-gal-bili-rihanna-celebrates-a-billion-streams-despite-no-new-album

One person commented on Makeup Revolution's Instagram page: "Fenty beauty dupe?" and another said: “It’s giving Fenty beauty, I need to try this."

Source: https://www.manchestereveningnews.co.uk/news/fashion-news/beauty-buffs-ditch-32-fenty-28283335

One person commented on Makeup Revolution's Instagram page: "Fenty beauty dupe?" and another said: “It’s giving Fenty beauty, I need to try this."

Source: https://www.manchestereveningnews.co.uk/news/fashion-news/beauty-buffs-ditch-32-fenty-28283335

Over the past weekend, Rihanna dropped her “Game Day” collection through her Savage X Fenty brand.

Source: https://thesource.com/2023/01/11/rihanna-releases-savage-x-game-day-collection-to-have-fans-super-bowl-ready/?utm_source=rss&utm_medium=rss&utm_campaign=rihanna-releases-savage-x-game-day-collection-to-have-fans-super-bowl-ready

Rihanna has resigned from the chief executive position at Savage X Fenty, the inclusive lingerie brand she founded in 2018.

Source: https://nypost.com/2023/06/26/rihanna-steps-down-as-ceo-of-lingerie-brand-savage-x-fenty/

Rihanna's prescient choice to shift gears with the 2017 establishment of her Fenty beauty and fashion companies was the entrepreneurial masterstroke that moved her from being merely wealthy to the world's youngest self-made billionaire.

Source: https://www.salon.com/2023/02/13/rihanna-super-bowl-billionaire/

She won an Emmy for her work on "Savage X Fenty Show Vol. 3," and she choreographed Rihanna's iconic Super Bowl performance this year!

Source: https://www.buzzfeed.com/morgansloss1/polynesian-actors-in-hollywood

The global icon is loved as much for her sensual appeal as she is for her songs and business ventures – one being Savage X Fenty.

Source: https://www.koimoi.com/fashion-lifestyle/when-rihanna-aroused-the-entire-internet-at-once-flaunting-her-curvaceous-bbs-in-a-red-hot-lingerie-spreading-the-valentines-vibes/

Yeah, yeah, it’s to promote her new Savage x Fenty maternity capsule, but we’ll take it!

Source: https://jezebel.com/grimes-on-her-second-date-with-elon-musk-this-guy-is-f-1850720317