According to HSBC’s ASEAN region economist Aris Dacanay, major durian exporters within the ASEAN group are reaping the benefits of this trend, with Thailand leading the way.

Source: https://www.pattayamail.com/thailandnews/chinese-durian-craze-spurs-optimism-for-thai-exporters-440880

Durian will be sourced from registered farms in major durian producing areas of Davao City, Davao del Sur and North Cotabato.

Source: https://business.inquirer.net/381869/philippines-to-export-260-m-durian-to-china

Serian is of course known locally for its durian, with statues of the king of fruits placed strategically in the town.

Source: https://www.theborneopost.com/2023/03/05/bukit-semuja-rep-serian-district-officer-surprised-viral-buffalo-statue-becomes-towns-newest-landmark/