Also, it helps to have a weekend that offers solid counter-programming targeting both demographics.

Source: https://www.comingsoon.net/movies/news/1309442-box-office-results-barbie-oppenheimer-join-forces-to-ignite-the-summer

In doing so, Trump wasn’t only counter-programming his Republican rivals on a California stage.

Source: https://time.com/6318171/trump-skips-debate-speech-auto-workers/

Meanwhile, My Big Fat Greek Wedding 3 will provide counter-programming at around $10 million.

Source: https://411mania.com/movies/411-box-office-report-the-equalizer-3-dominates-with-34-5-million-three-day-start/

The Enhanced Games will be open for anyone to apply and will be aiming for a launch date sometime in December 2024 as a form of counter-programming to the Summer Olympics in Paris next year.

Source: https://www.breitbart.com/sports/2023/08/02/your-body-your-choice-olympic-style-games-with-performance-enhancing-drugs-set-for-2024-launch/