If you focus purely on your competitor’s rankings and getting to their positions, then you’re copying them without having a complete understanding of what gaining their rankings will do for your business in terms of ROI.

Source: https://searchengineland.com/copying-competitors-seo-391247

This includes the ratio of the price to a previous price or a competitor’s price for comparable or similar goods or services, such as when a bank says in an advertisement that it is the only one offering free online banking, but other banks also do so.

Source: https://www.citizen.co.za/business/personal-finance/marketers-must-respect-consumer-rights/