Big companies, like Coca Cola stay on top because they continue to advertise, and while one company is saving money by not advertising, their competitors are getting the business because they do.

Source: https://www.gibraltarfinance.com/articles/business/twenty-five-years-promoting-gibraltars-finance-business-and-investment-sectors

But Dawn Rayfield's tip was even cheaper than the Coca Cola method.

Source: https://www.express.co.uk/life-style/property/1736177/how-to-remove-limescale-from-toilet-natural-two-pence-tip-advice-cleaning

But thanks to her convincing him to actually give the place a shot, Don finds piece; and supposedly one last iconic ad campaign for Coca Cola.

Source: https://www.cinemablend.com/television/jon-hamm-married-mad-men-co-star-wedding-had-connection-to-shows-finale

Coca Cola HBC said on Wednesday it was temporarily withdrawing batches of two soft drinks from sale in Croatia while the authorities there investigate cases of illness suspected to have been caused by the beverages.

Source: https://cyprus-mail.com/2023/11/10/coca-cola-hbc-withdraws-some-drinks-in-croatia-while-illnesses-investigated/

Coca Cola was also a sponsor, but pulled out after a report issued by Color of Change showed a direct connection between various police foundations around the country and police violence against citizens engaged in peaceful protest.

Source: https://www.counterpunch.org/2023/03/27/beaten-bombed-and-buried-the-decade-long-persecution-of-forest-defenders/

Jamaica’s Reggae boyz have climbed two places to 56 on the latest release of the Fifa Coca Cola World Rankings.

Source: https://iriefm.net/reggae-boys-climbs-to-56-on-fifa-rankings/