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• 2-5 years old: No more than one hour per day co-viewing with a parent or sibling.
Source: https://www.newberryobserver.com/opinion/columns/41642/help-youth-moderate-summer-screens
A YouTube spokeswoman said those survey-based co-viewing estimates are presented to advertisers directly for planning purposes, not as currency through Nielsen.
In a panel during a side-conference hosted by Mediaocean during in January, Abcarian said Nielsen also appears to be putting its stamp of approval on co-viewing data for YouTube CTV audiences that YouTube processes for itself.
So it’s interesting to see YouTube try to market SharePlay as a “perk” rather than standard functionality, particularly when its in-house co-viewing solution within Google Meet already allows YouTube co-viewing without the Premium upgrade for all users.
So it’s interesting to see YouTube try to market SharePlay as a “perk” rather than standard functionality, particularly when its in-house co-viewing solution within Google Meet already allows YouTube co-viewing without the Premium upgrade for all users.