Every six months they’ll come out with a ‘NEW’ Heineken that will be a bigger, clunkier bottle, a redesign of the cap, new color scheme for the bottle, less beer and a smaller opening making it harder to pour it out.

Source: https://www.imao.us/2023/02/straight-line-of-the-day-what-changes-to-heineken-can-we-expect-now-that-bill-gates-is-involved/